All nonprofits know that each of their supporters is a wonderfully unique individual. But is your nonprofit taking advantage of that knowledge to the fullest extent?

Communication strategies are the most successful when they take into account their audience’s values, passions, and ways of life. For example, an animal shelter’s solicitations are going to be far better received by a dog owner than someone with an allergy!

Trying to write the perfect ask, holiday letter, or happy birthday note for your whole donor population in one go will lead only to disappointment and generalizations. Instead, to strengthen your communication and development strategies, you should consider breaking down your whole population into smaller, more similar groups.